Sponsorship Rate Calculator
Know your worth. Get fair market rate estimates for sponsored content based on your audience size, engagement, and platform. Use these as a starting point for negotiations.
How to Use This Calculator
- 1.Select your platform
- 2.Enter follower count
- 3.Add engagement rate
- 4.Review suggested rates
Your Stats
Your Rate Card
Recommended Rate Range per sponsored video
Low / Recommended / Premium
Creator Tier
Small
Engagement Bonus
0%
2 Deals/Month
$1,250.00
Rate by Content Type
Dedicated Video
$625.00
Full video about sponsor
Integration (60-90s)
$375.00
Sponsor segment in your video
Quick Mention (30s)
$218.75
Brief sponsor shoutout
YouTube Short
$156.25
Short-form sponsored content
Landing Sponsorships
- •Create a media kit with your stats and demographics
- •Brands care more about engagement rate than follower count
- •Start by reaching out to brands you already use and love
Negotiation Tips
1. Ask for more
Brands often have higher budgets than their initial offer. Start high and negotiate down if needed.
2. Factor in usage rights
If a brand wants to use your content in their ads or for extended periods, charge 50-100% more.
3. Consider exclusivity
If they want you to avoid competitors, that limits future deals. Price accordingly.
4. Get it in writing
Deliverables, timelines, payment terms, and revisions should be clearly documented.
Rate Factors to Consider
Engagement Matters More: A creator with 50K followers and 10% engagement is often worth more to brands than one with 500K followers and 1% engagement.
Niche Premium: Specialized niches (finance, tech, B2B) command higher rates because audiences are harder to reach and more valuable to advertisers.
Production Value: If you create high-quality content with professional editing, charge more. Brands often repurpose creator content for their own ads.
Audience Demographics: US/UK audiences typically command 2-3x higher rates than global audiences due to higher purchasing power and advertiser demand.
Rates are estimates based on industry averages and should be used as a starting point. Actual sponsorship rates vary based on niche, brand budgets, content quality, and negotiation skills. Some creators earn significantly more or less than these estimates.