Photography Equipment ROI Calculator
Calculate break-even timelines for camera bodies, lenses, lighting, and accessories. Make smarter gear investment decisions based on your actual income potential.
How to Use This Calculator
- 1.Enter the equipment cost
- 2.Estimate revenue per use (per shoot, per stock sale)
- 3.Enter expected monthly uses
- 4.See your break-even timeline and ROI
Smart Equipment Investment Strategy
Buy Income-Enabling Gear First: A $300 50mm f/1.8 lens might open portrait work opportunities. A $100 flash could enable event photography. Focus on gear that unlocks new revenue streams.
Rent Before Buying: Services like LensRentals let you rent specialty gear for specific jobs. If you need a tilt-shift lens once a year, renting makes more sense than a $2,000 purchase.
The Upgrade Trap: That shiny new camera body won't make your photos significantly better. Most clients can't tell the difference between a $1,500 and $5,000 camera. Skills and lighting matter more.
Common Questions
How do I calculate ROI on camera equipment?
ROI = (Revenue Generated - Equipment Cost) / Equipment Cost. For example, a $500 lens that helps you earn $1,500 in new business has a 200% ROI. Our calculator factors in depreciation, helping you see the true picture.
Should I buy new or used camera gear?
Used gear often offers 30-50% savings with minimal quality difference. Camera bodies depreciate fast (15-25%/year), so buying used makes sense. Lenses hold value better - buying new is more justifiable. Reputable sellers like MPB, KEH, and B&H used offer warranties.
What photography equipment should I buy first?
Prioritize gear that enables new revenue: A 50mm f/1.8 ($150-300) opens portrait work. A basic flash ($100-200) enables event photography. Focus on income-enabling gear, not marginal upgrades to existing equipment.
How fast does camera equipment depreciate?
Camera bodies depreciate 15-25% annually. Entry-level bodies depreciate faster than professional bodies. Lenses depreciate 5-15% annually and often hold value well. Lighting equipment depreciates 10-20% annually.
ROI calculations are estimates. Actual payback depends on your market, marketing efforts, and how often you use the equipment. Depreciation varies by brand and model. This is not financial advice.