Cross-Listing ROI Calculator
Should you list on more platforms? Calculate whether the extra exposure is worth the time. Factor in fees, sell-through rates, and your hourly value.
The Cross-Listing Tradeoff
Cross-Listing Strategy
Start Narrow, Expand with Data: Master one platform first. Track your sell-through rate and time per listing. Then add platform #2 and measure the marginal impact. Don't assume more platforms = more money.
Platform-Product Fit Matters: A vintage band t-shirt might sell in 3 days on eBay but sit for 60 on Poshmark. Electronics fly on Mercari. Know which platforms match your inventory style.
Consider Cross-Listing Tools: If manual cross-listing takes 10+ minutes per platform, software can cut that to 2-3 minutes. At $25-50/month, the tool often pays for itself with 10-20 items cross-listed.
Common Questions
What is cross-listing and why would I do it?
Cross-listing is listing the same item on multiple platforms (eBay + Poshmark + Mercari, etc.). It exposes your item to more buyers, potentially increasing sell-through and reducing days to sale. The tradeoff is time spent creating/managing multiple listings.
How do I calculate if cross-listing is worth it?
Compare the marginal revenue (extra sales × profit) against the marginal cost (time to list × your hourly value). If adding a platform gets you $100 more profit/month but takes 5 hours at $20/hr effective value, that's only $0 net gain. Factor in inventory management overhead too.
Which platforms should I cross-list to?
It depends on what you sell. Fashion/shoes → Poshmark + eBay. Electronics → eBay + Mercari. Vintage → eBay + Etsy. Home goods → Facebook Marketplace + eBay. Start with 2-3 platforms max, then evaluate which actually generates sales before adding more.
Does cross-listing software make it worth it?
Tools like List Perfectly, Vendoo, or Crosslist reduce time per listing significantly (from 10-15 min to 2-3 min per additional platform). If cross-listing is marginally profitable manually, software often pushes it into clearly profitable territory—but factor in the subscription cost.
Related Tools
Platform fees and policies change frequently. Sell-through rates vary by product category, seasonality, and pricing. Use as a planning tool, not a guarantee.