True Hourly Rate Calculator

What do you REALLY make per hour from reselling? Count all the time—sourcing, listing, shipping, admin—and find where you're bleeding hours.

True hourly rateTime breakdownTime drainsOptimization tips

The Time Tracking Reality Check

Listing takes longer than you think. Photography + descriptions average 15-25 min/item for most resellers.
Sourcing eats hours. A "quick" thrift run is often 2-3 hours including drive time.
Admin adds up. Messages, bookkeeping, inventory—5-10 hrs/week for active sellers.

Improving Your Hourly Rate

Batch Everything: Do all photography in one session. List in batches. Make one shipping trip instead of daily runs. Batching reduces context-switching and transition time by 25-40%.

Use Templates: Listing templates, saved descriptions, and pre-written shipping messages save 5-10 minutes per item. Over 50 monthly items, that's 4-8 hours saved.

Know Your High-ROI Items: Some items have great margins but terrible time-to-sell or time-to-list. Track which categories give you the best profit-per-hour, not just profit-per-item.

Common Questions

Why is my "true hourly" different from what I think I make?

Most resellers only count "active" time (listing, shipping). But you also spend time sourcing, photographing, messaging buyers, doing accounting, organizing inventory, and running errands. When you count ALL hours, true hourly is typically 30-50% lower than you think.

What activities should I count in my reselling hours?

Everything: sourcing trips, researching items, photographing, writing descriptions, listing, responding to questions, managing offers, packing, post office runs, returns processing, bookkeeping, inventory management, learning/education. If it's reselling-related, count it.

What's a good hourly rate for reselling?

Depends on your market. $15-25/hr true hourly is typical for part-time resellers. $25-40/hr is achievable with experience and good systems. Over $40/hr usually requires either high-end items, wholesale volume, or very efficient processes. Below $15/hr, consider if your time is better spent elsewhere.

How do I increase my effective hourly rate?

Focus on the biggest time drains. Common improvements: batch photography (saves 30-40% of photo time), use listing templates, schedule shipping trips (reduces daily errands), hire out low-value tasks, focus on higher-margin items that sell faster.

Related Tools

True hourly rate varies by experience, niche, efficiency, and market. These calculations are based on your inputs. Track your actual time for a month to get precise data.